October 18, 2024

Report: Republicans Are Ditching Meta and Alphabet for Programmatic Ads in 2024 Campaigns

Samba TV CEO Ashwin Navin told C&E campaigns’ media spending on TV looks like a tennis match with the ball bouncing between homes who’ve seen an opposing side’s attack ads and then having the counter argument pop up – a so-call conquesting strategy. But on digital, the focus is on hitting voters in younger demographics.

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