March 30, 2023

Samba TV CEO Ashwin Navin: For Netflix’s new co-CEOs, customer retention is paramount to success

All told, in the drive to survive in OTT, Netflix is in the pole position to shape the future of entertainment. If Sarandos and Peters can truly nail customer retention, they can focus on other key areas that will define streaming, such as sharpening their ad-supported strategy and finding new, innovative approaches to extend the lifetime value of their content portfolio.

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