July 22, 2021

Samba TV Launches Real-Time Viewership Dashboard

With Nielsen under fire for undercounting viewers during the pandemic, Samba TV is launching its Real-time TV Viewership Dashboard, which lets advertisers see what channels and shows are being watched within seconds. Samba TV is launching the dashboard in four of the largest media markets--the U.S., the U.K., Germany and Australia--just before the start of the Olympics.

See full article >