Samba TV, the global leader in AI technology for media analytics, today launched its Snowflake Native App for identity resolution, giving advertisers and media platforms instant and secure access to Samba TV’s proprietary graphing algorithms at no cost to its clients. Available in Snowflake Marketplace and accessed via Snowflake Data Clean Rooms, Samba’s identity solutions bring real-time resolution directly into the Snowflake clean room, helping first-party data owners operate with unprecedented accuracy, speed, and scale.
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