August 18, 2021

Samba TV, Lucid Team Up on Linear TV Measurement for Brands

Samba TV said it is working with Lucid, a programmatic research technology platform, to provide brands and agencies with measurement of the performance of TV ad campaigns across devices. Ad agencies including Digitas and Wavemaker are using the insights being produced by Samba TV and Lucid to judge the efficacy of their campaigns. Major publishers and platforms are also using the metrics and analytics.

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