March 26, 2024

Samba TV Measuring Effect of Facebook, Instagram Campaigns on TV Viewing

Samba TV said its measurement tools have been integrated into Meta systems, enabling media companies to see how their campaigns lift viewership for streaming and linear programming. While the integration was in beta, Samba TV measured dozens of Meta campaigns and said it was able to generate insights into the effectiveness of media campaigns at driving new viewers to TV programming, the company said.

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