August 17, 2023

Samba TV report reveals correlation between Australia’s binge-watching habits and customer loyalty

Samba TV has released its State of Viewership report covering Australia’s viewing habits, TV trends and linear and over-the-top (OTT) advertising in the first half of 2023. The smart TV ad data analytics company report highlighted several key takeaways from its findings, including a significant correlation between binge-watching and customer loyalty and the different viewing trends on streaming services and linear TV.

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