March 11, 2020

Samba TV’s ACR-Enabled Viewership Data is Now in the AWS Cloud for Easier Analysis and Integration

Samba TV provides representative viewership data from over 20 million homes in the U.S. that have opted-in to share their viewing activity – data that can be used by brands and agencies as the basis for audience and advertising campaign analytics – like when they want to reach light viewers of traditional TV, including heavy streamers.

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