January 24, 2023

Samba TV’s Ashwin Navin: Deals with MiQ, TCL Are Key Milestones in Platform Development

Samba TV this month announced a couple of agreements with partner companies that will help to advance its goal of providing comprehensive insights and audience analytics. The first was with programmatic media company MiQ, which will take over Samba TV’s managed media services business. As a result of the deal with MiQ, Samba will be more focused on its measurement and data analytics services.

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