December 1, 2022

Samba TV's CMO: Meredith Brace: Women’s Sports Are On The Rise, Creating Game-Changing Opportunities for Advertisers

In a world of cord-cutting and subscription cycling, where are we seeing growth from a viewership standpoint? One of the key opportunities we’ve identified for advertisers and broadcasters is women’s sports. Their popularity has grown steadily over the past couple of years, with 2022 marking a watershed moment.

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