September 14, 2022

Samba TV's Holiday Report: Majority Have Cut the Cord, Will Lost Linear Advertising Take Over Streaming?

According to a report from Samba TV, just 48% of U.S. adults now have a traditional TV subscription, either via cable or satellite. Linear TV is one of the most conventional ways to reach customers with ads, so advertisers have had to start thinking outside the box if they want to get people back in stores this holiday season.

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