Samba TV, the global leader in AI-driven media intelligence, has announced its 40-market expansion with Acxiom, the connected data and technology foundation for the world’s leading brands and agencies. Building on years of collaboration, the companies will scale to over 40 markets to meet the growing need for data-led activation across international and emerging regions. This move integrates Samba TV’s identity, contextual, and audience modeling tools for data-driven activation across all Interpublic Group of Companies, Inc. agencies.
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