August 1, 2022

Samba TV’s State of Viewership Report Finds Consumers and Advertisers are Spoilt for Choice

Samba TV has released its State of Viewership report covering Australia in Q2 of 2022. It found the recurring theme among the questions and challenges facing the industry is: the abundance of choice. The report also pointed out that consumers are shifting away from linear, with household reach and minutes viewed both down from 2021.

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