January 3, 2024

Snap to Let Entertainment Brands Track Whether Ads Increase Viewership

Snap has selected Samba TV to measure outcomes for linear TV, streaming network and entertainment advertisers on the social platforms, the companies announced today. Under the arrangement, entertainment marketers promoting new shows and movies can use Samba TV to track viewership conversions linked to Snapchat ad campaigns in the U.S. Samba measures viewership across streaming networks and social walled gardens, including 200 networks in the U.S., more than 100 localities and more than 400 digital publishers.

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