January 7, 2022

Spider-Man: No Way Home, Piracy, and the End of the Box Office

Almost every movie released in 2021 came with a whispered plea from fans: “I hope it doesn’t tank.” In some ways, this was just a desperate wish that the movie not suck. But it was also a hope for something more: That, amidst an ever-fluctuating Covid-19 pandemic scene, the movie be a success, make money, find an audience. Moviegoers are savvy enough now to know that if any particular franchise/director/star doesn’t do well, the chances of more films from that franchise/director/star dwindle. Success begets opportunities for more success.

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