August 22, 2023

‘Suits’ is Netflix’s unlikely new smash hit — and may also point to its future

“With ‘Harry & Meghan’ premiering on Netflix in late 2022 with strong viewership, Netflix successfully leveraged its discovery tools to capture viewers interested in soaking up more content from Markle’s early role on ‘Suits,'” Samba TV Chief Executive Ashwin Navin said in an email. “This strategy of leveraging old content to attract audiences and create stickiness is a smart one for streamers, especially as content challenges from the strikes will persist into the next several months.”

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