April 18, 2022

The 2022 Upfronts Need to Evolve Into the FlexFronts

In 2020, like our personal and professional lives, everything about the TV upfront changed. The combined impacts of the pandemic and the shift away from linear television to streaming have primed the industry for change. Or it certainly felt that way, as many believed we would see a rethink of how tens of billions of dollars in television advertising were transacted annually. The only problem is, that hasn’t happened. But it should.

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