November 29, 2022

The Fastest-Growing Audiences On TV Are For Women’s Sports

At a time when viewership for live TV is shrinking, there’s one notable growth area: women’s sports. That’s according to a new report released this month by Samba TV, an audience analytics company. It noted remarkable viewership gains for the WNBA, National Women’s Soccer League (NWSL) and the women’s NCAA tournament this year.

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