December 13, 2021

The Future Of Measurement Is Multi-Layered: Samba TV’s Magel

Once upon a time, measuring TV ads was straightforward, if not terribly effective. Now, the increasing likelihood is that the practice will be owned by every actor in the system and will mean far higher accuracy. That is the vision according to Kris Magel, VP and head of agency development at Samba TV.

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