About 36 million U.S. households, representing more than one in four U.S. homes, watched the Super Bowl this year, according to analysis by Samba TV, the leading global provider of omniscreen advertising and analytics. This year’s game, where the Los Angeles Rams defeated the Cincinnati Bengals, drew in 12% more households than last year’s, and it means about 25% of U.S. adults could also be feeling the effects of a late night filled with fried food and beer.
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