February 12, 2024

The Taylor Swift effect! Super Bowl 2024 watched by 39 MILLION viewers - up 6 per cent from previous year... after singer jetted across the world to see Travis Kelce

Super Bowl 2024 was watched by a mammoth 39million viewers - up six per cent from the previous year after Taylor Swift brought major star power to the game. Early viewing numbers from the blockbuster match - which saw Travis Kelce's Kansas City Chiefs triumph over the San Francisco 49ers 25- 22 - indicate a substantial rise in fans for just the TV broadcast from researcher Samba TV, per TV Technology. The figures mean the 2024 Super Bowl was the highest Super Bowl TV viewership in the past six years and the third most viewed of all time.

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