August 17, 2023

Vast majority of linear TV ads only reach ‘half’ of UK households

More than nine in 10 ads shown on traditional broadcast TV are only being seen by half of households in the UK. That’s according to research from TV tech provider Samba TV, whose latest State of Viewership Report for the UK also found that the half of UK households that do watch linear TV are being bombarded by over 70 TV ads each day.

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