September 27, 2022

Will people pay for a cheaper Netflix with ads?

Consumers are already interested in Netflix with ads, according to a recent survey of 2,500 U.S. adults by Samba TV and Harris X released Tuesday. Of the adults surveyed, 45% of the Netflix users said they would switch to an ad-supported plan if it was half the price of their current subscriptions and if it offered five minutes or less of ads per hour, Samba TV said.

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