Yahoo has announced a first-of-its-kind partnership in Australia with Samba TV, the leading global omniscreen advertising and analytics company. The new deal provides advertisers with a holistic cross-screen view, connecting traditional offline television audiences with the online world. Samba TV’s first-party Smart TV data is now integrated into the Yahoo DSP to help advertisers maximise their advertising dollars effectively and efficiently. The new data offers advertisers in-flight insights into linear audiences engaging across all digital channels to inform optimisations and ROI.
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