Today, the US entertainment industry is composed of a wide variety of platforms, which means that consumers are always in search of a better alternative to what they currently subscribe to.
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One of the biggest critiques of the entertainment industry is that too many productions - on both film and TV – are dependent on existing intellectual property. However, the reason this keeps happening is because audiences eat them up.
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When FX’s Shōgun premiered in February, it was described as a limited series. But the show, an adaptation of the novel by the same name, immediately found a huge audience, becoming FX parent company Disney’s No. 1 general entertainment series internationally and receiving critical acclaim.
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Samba TV, the TV data company, has announced an expansion of its partnership with Havas Media Network North America (HMN NA).
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Havas Media Network North America this morning announced a deal with TV audience-measurement firm Samba TV to license its estimates as part of its proprietary "Meaningful Rating Point" (MRP) system for planning and buying media.
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Snap and Samba TV have released a new study showing that Snapchat campaigns have a significant impact in driving audiences to watch new shows and stream movies.
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