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November 29, 2022

The Fastest-Growing Audiences On TV Are For Women’s Sports

At a time when viewership for live TV is shrinking, there’s one notable growth area: women’s sports. That’s according to a new report released this month by Samba TV, an audience analytics company. It noted remarkable viewership gains for the WNBA, National Women’s Soccer League (NWSL) and the women’s NCAA tournament this year.

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November 14, 2022

Industry Voices - Ashwin Navin: Streaming’s biggest challenge: A narrowing window for viewer engagement

We have a new competitive dynamic where platforms have only a very short window to attract and capture as much of the audience as possible, leveraging buzz, excitement, earned media and paid promotions all at once. There’s a need for streaming providers to market their new programming very efficiently and effectively in order to seize on the ever-shrinking window of attention.

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November 8, 2022

Samba TV Acquires AI Startup Disruptel To Boost Its ACR-Based Measurement

Samba TV Co-Founder & CEO Ashwin Navin said Samba TV will incorporate Disruptel’s tech into its conversion-based measurement. And that the content recognition and shopper-linking service could include in-game advertising and closer collaboration with retailers.

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November 4, 2022

Samba TV Acquires An Artificial Intelligence And Machine Learning Company

In recent years, Samba TV has been focused on artificial intelligence and machine learning as part of their suite of deliverables. Samba TV co-founder and CEO Ashwin Navin noted, “Artificial intelligence and machine learning are transforming nearly every aspect of our lives today, and we are excited about its growing relevance in television.”

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October 31, 2022

What Netflix and Disney+ ad-supported tiers mean for the TV ad world

"Advertisers have wanted to accelerate the move from linear but have also been waiting for enough scaled premium inventory," says analytics firm Samba TV's CEO and co-founder Ashwin Navin. "Netflix and Disney+’s moves will be the catalyst accelerating the shift of dollars into Connected TV (CTV)."

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October 26, 2022

Samba TV Lands First Big 5 Agency Integration With Havas Media Group

Samba TV is making moves, partnering with Havas Media Group to integrate its OTT and linear television data into the company’s proprietary audience and data management platform, Converged. HMG North America is the first major agency holding company to partner with Samba TV, which sources data from more than 24 television manufacturers.

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