News Center

March 17, 2024

Hulu’s ‘Shogun’ Is Still Crushing Netflix In Viewership, A True Rarity In Streaming

How good is Shogun? Good enough to crush Netflix in back-to-back weeks on the streaming charts, something we rarely see, and certainly not from somewhere like Hulu. The samurai series has now claimed the top spot on Samba TV’s tracking list, which includes both shows and movies.

Read more >
March 14, 2024

‘Shogun’ Is a Bonafide Breakout Streaming Hit | Charts

Week after week, Netflix dominates the streaming chart in the Samba TV Weekly Wrap Report. The streamer accounts for the majority of the Top 10 streaming programs, as it did this week, and regularly holds the number one spot.

Read more >
March 7, 2024

Shōgun Is Off to a Strong Start in Streaming Viewership, Surpassing The Bear to Break a Hulu Record

Shōgun's premiere numbers are pretty impressive when measured by another metric too. According to numbers provided to IGN by audience data company Samba TV, 1.8 million U.S. households watched the first episode of Shōgun on Hulu during its first five days of availability. The second episode, meanwhile, was viewed by 1.1 million U.S. households on Hulu.

Read more >
March 7, 2024

‘Shogun’ Slays The Competition at No. 1 on Streaming Top 10

The FX and Hulu epic series “Shōgun,” based on James Clavell’s celebrated 1975 novel, slayed streaming competition this week to hand Hulu its first No. 1 slot in the Samba TV Weekly Wrap for the week of Feb. 26 to March 3.

Read more >
March 6, 2024

Beintoo Joins Forces with Samba TV to Launch Advanced Targeting Capabilities in Spain & Germany

Beintoo, the data-driven digital advertising company and subsidiary of Mediaset Group (part of the holding company MFE - Media For Europe), specialised in digital advertising strategies, and Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today (March 6th, 2024) announced the integration of Samba TV’s proprietary first-party TV viewership data and Beintoo’s platform in Spain and Germany.

Read more >
February 29, 2024

Millennials Are Swooning for ‘Love Is Blind’ Season 6 | Charts

Love may be blind, but it draws plenty of eyeballs to Netflix. The sixth season of the streamer’s culture-dominating dating show “Love Is Blind” has been full of drama thus far. The social buzz from the first nine episodes was enough to propel the show into the top spot, up from fifth last week, on the streaming chart in the Samba TV Weekly Wrap Report for the week of Feb. 19 to 25.

Read more >

Join our newsletter

Sign up