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May 10, 2024

‘Baby Reindeer’ Climbs Streaming Charts as Word-of-Mouth Buzz Builds

“Baby Reindeer,” the slow-burn word-of-mouth Netflix hit, continues to climb up the streaming charts in the Samba TV Weekly Wrap Report.

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May 8, 2024

Did Jerry Seinfeld Media Blitz Net Decent Viewership For ‘Unfrosted?’

Unfrosted averaged 1.053 million households during the live-plus-two-day window following Friday’s release, according to Samba TV.

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May 2, 2024

NewFronts Day 3: Diverse-owned media companies tout their multicultural audience reach, plus a Q&A with IAB’s CEO

Samba TV announced a new combination of AI tools for identifying content, targeting audiences and measurement ad performance.

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May 2, 2024

‘Shogun’ Wraps a Sensational Season Atop Streaming Charts

Shōgun’s finale brought it to the top of the chart for the week of April 22 to 28, capping an impressive 10-week run during which it never fell out of the top 3 most-watched shows.

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May 1, 2024

StackAdapt Taps Samba TV’s Streaming ACR Data – With An Eye On Political Ads

Using Samba’s ACR data, StackAdapt is launching two features to help clients attribute and forecast incremental reach directly to streaming, compared to linear alone.

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April 29, 2024

Despite ‘Shōgun’ Success, TV Is Falling Out of Love With the Miniseries

According to Samba, the two top viewed shows from Jan. 1 to April 20 were Netflix miniseries: “Fool Me Once” and “Griselda.”

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