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October 15, 2021

Adaptable mindset is key to unlock the full potential of TV

How consumers watch TV has gone beyond traditional habits, so approaches to advertising must follow suit

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October 8, 2021

Vince McMahon Is Finally Getting What He Hasn't Seen In 20 Years: Competition

WWE, alongside longtime broadcast partners USA Network and, more recently, Fox, has long been the preeminent professional wrestling promotion in the U.S. and globally. Garnering record-setting media deals with its most recent rights renewals, its no. 1 status hasn’t been challenged since Ted Turner’s WCW took a downturn in 1999 and was subsequently purchased by WWE CEO Vince McMahon in 2001.

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September 22, 2021

Samba TV Adds Former Fox Exec Meredith Brace as CMO

Brace, the former evp of brand marketing and category sales for Fox, has spent her career in marketing, advertising and sales leadership roles, including positions at companies such as HP, Microsoft and TrueX.

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September 21, 2021

What Will The Future Of Audience Measurement Be: Executives From Ad Tech Providers Respond

Significant changes in the audience measurement ecosystem is coming. To assess what those changes will be, I reached out to a handful of executives at companies that are a part of the NBCU RFP to gain their insights on the future of audience measurement. The core businesses of these ad tech companies range from cross platform measurement and attribution to audience engagement and addressability. All these companies (and others) rely on large data sets for their analytics and have a strong client base in the ad industry. Below are their responses.

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September 20, 2021

‘Cry Macho’ Ties ‘In The Heights’ In Weekend HBO Max Households But Is 51% Behind ‘The Little Things’, Samba TV Says

Warner Bros’ Clint Eastwood Western Cry Macho wasn’t tough at the box office this past weekend, opening to $4.4 million at 3,967 theaters in third place. The pic lacked grit in homes on HBO Max as well, pulling in only 693,0000 households stateside over the weekend according to Samba TV.

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September 14, 2021

Why ‘Dune’ Can’t Depend On HBO Max To Justify A Sequel

Variety dropped a big feature related to Denis Villeneuve’s Dune, which screened to positive notices at the Venice Film Festival and begins its slow worldwide theatrical roll-out starting tomorrow in advance of its October 22 domestic debut. Buried in the article is the notion that the film might still spawn a sequel (Dune part Two, since the upcoming film is only the first half of Frank Hubert’s massive tome) even if underwhelms at the box office. HBO Max viewership will be factored in alongside the raw theatrical revenue. However, recent history shows that if Dune bombs in theaters, it will suffer a similar fate on HBO Max as well.

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