As mobile ID and cookies fade, advanced solutions are required for targeting and measurement.
For years, Samba TV has leveraged a multi-identifier approach, using various types of digital identifiers as well as first party TV data. As a result, we can identify at 90%+ accuracy which phones, tablets, PCs, and TVs belong to an individual by using the SambaID identifier produced by our own proprietary identity platform.
Privacy has always been a top priority for Samba TV Identity, which includes being GDPR/CCPA compliant and using data that is 100% consumer opt-in.
TVs with Samba’s ACR enabled are the anchor for identity in a household.
Samba TV Identity graph is 90%+ accurate with identifying digital devices to a household.
Align Linear TV, CTV, and digital advertising campaigns across devices.
Take action with omniscreen insights including reach, frequency, attribution, and more.
Understand users with an accurate real-time private identity graph across devices and all properties.
Leverage the industry’s only independent and agnostic first-party TV data provider.
Publishers can easily share and match data, while adding TV insights to their ad solutions.
Easily connect with leading market research & data companies that are integrated into Samba Identity.
Enrich your existing data solutions with the industry’s most accurate TV data.
Insights on the content viewers are watching such as TV shows, networks, and commercials.
Understand the user experience including ad engagement across the entire customer journey.
Samba’s uses a multi-identifier approach and can adapt to ever-changing privacy regulations.