Boost campaign impact across screens

Boost campaign impact across screens

Maximize TV viewer reach

Use our data to reach cord-cutters and other light TV viewers in your target audience.

Meaningful engagement

Deliver relevant ads to viewers’ phones, tablets, PCs, and CTV based on what they watch on TV.

Measurement & optimization

Actionable insights for digital and TV, including measuring reach, frequency, and conversions.

1000+ Connected TV apps

One-stop to engage your target audience at scale on premium TV apps.

24 Smart TV Brands

24 Smart TV Brands

Samba partners with 24 Smart TV brands globally, which results in accurate, comprehensive data.

46 Million Smart TVs

Samba’s global footprint of addressable Smart TV devices with first-party viewership data.

50M with CTV

Samba reaches over 50M households globally through premium Connected TV inventory.

118M Digital Devices

Samba reaches 118M digital devices globally through our device map with 1:1 TV targeting.

TV Boost

Boost TV campaign reach

Target TV audiences on their phone, tablet, PC, or CTV apps to deliver and measure incremental reach beyond your linear TV buys.

TV & digital sync

Sync TV & Digital

We know when TV ads are airing and can immediately identify who has seen or not seen the ad, while delivering relevant digital or CTV ads in real-time.

Competitive conquesting

Competitive conquesting

We identify households that are watching competitors’ ads, and enable you to target people in those households on their digital devices.


Cost effective TV tentpoles

Engage viewers of TV tentpoles, such as the Super Bowl and Oscars, on their digital devices in real-time without spending a fortune on a TV spot ad.

Connected TV

One stop to achieve scale

Drive incremental lift to linear by accessing inventory on over 1000 Connected TV apps, and target using Samba’s audience segments.

How Samba TV's Audience solutions work

Step 1

Our proprietary ACR is built into the chipset level of Smart TVs to understand what shows, commercials, games, and other content is being viewed in real-time.

Step 2

AI predicts what other households have watched, then our device map identifies digital devices for those households. Ads are then delivered in real-time to viewers’ phones, tablets, PCs, and CTV.

Step 3

The TV Boost performance report measures incremental reach and frequency that Samba’s Audience targeting campaigns provide over a TV-only campaign.

"Samba gave us the platform to reach our audience and stay top of mind"

Aina Bolstad, Senior Marketing Comms Manager, Microsoft

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