Samba’s ACR is integrated into 7 TV OEMs in Canada, providing real-time content recognition for linear, streaming and video games.
Samba’s identity graph enables deduplicated cross-screen measurement that tracks OTT ads, digital ads, and linear ads.
Samba’s proprietary ad schedule captures and classifies TV spots across Canada.
In Canada, 98% of linear TV advertising impressions were served to just 55% of viewers.
Among the top TV streaming apps, YouTube has the highest average daily watch time in Canada.
