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New Samba TV Study Finds Millennials Are the Key for Ad-supported Streaming Success
October 26, 2023
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Samba TV Announces Exclusive Integration of Affinity Solutions’ Deterministic Purchase Media Metrics to Usher in the Next Generation of Advertising Measurement and Activation
October 16, 2023
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Origin announces Proof of Concept test to expand TV measurement capabilities with Samba TV’s viewership data
October 12, 2023
Read moreSamba TV and HarrisX Data Shows Consumer Confidence in Holiday Spending
September 21, 2023
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Samba TV and Mediaplus expand strategic partnership to launch first-of-its-kind measurement solution in Germany
September 14, 2023
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Samba TV’s State of Viewership Report Finds Growth of Streaming Choices for Consumers Usher in Innovative New Opportunities for Advertisers
August 9, 2023
Read moreSamba TV’s State of Diversity on TV Report Finds Representation is a Deciding Factor in Choosing What to Watch
June 20, 2023
Read moreSamba TV Analysis Examines Streaming Release Strategies to Maximize Viewership
May 18, 2023
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