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Samba TV Joins Index Marketplaces to Launch Agentic-curated Media Marketplace Powered by Samba’s First-party Behavioral and Contextual Data

December 3, 2025
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New Samba TV Report Finds 60% of All TV Time Happens on Streaming

October 30, 2025
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Aquila Partners with Samba TV to Advance Streaming Video Measurement for First-of-its-Kind Cross-media Platform

October 21, 2025
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Industry Coalition Launches Ad Context Protocol (AdCP): Open Standard for Agentic Advertising Infrastructure

October 15, 2025
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Snap and Samba TV Study Demonstrate Impactful Entertainment Outcomes Across Streaming and Theatrical Releases

October 2, 2025
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Samba TV and MediaTek Deploy EdgeAI on Connected TVs Globally, Ushering in a New Era of Privacy-preserving, Contextual CTV Advertising

September 4, 2025
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SBS Highlights Effectiveness of Advertising in Uncluttered Environments

September 3, 2025
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Samba TV Selects Tenured Adtech and Media Executive to Lead Continued Commercial Growth in DACH and Nordic Regions

August 28, 2025
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