2018 Super Bowl LII Analysis


Corey Rice
Content Marketing Strategist
Jan 10, 2018

Super Bowl LII is in the books and the underdog Philadelphia Eagles walked away with an improbable 41-33 victory over the New England Patriots. Viewers were rewarded with an all-time great Super Bowl featuring multiple storylines that appealed to hardcore and casual fans alike.Samba TV measured Super Bowl LII viewership to analyze real-time trends throughout the game, during the pre/post-game shows and also leading into NBC’s follow-up broadcast of This Is Us.By utilizing our proprietary visual Automatic Content Recognition technology, Samba TV captured minute-by-minute Super Bowl viewership data from 13.5MM opt-in US households across all cities and DMA’s.

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