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Super Bowl LII is in the books and the underdog Philadelphia Eagles walked away with an improbable 41-33 victory over the New England Patriots. Viewers were rewarded with an all-time great Super Bowl featuring multiple storylines that appealed to hardcore and casual fans alike.Samba TV measured Super Bowl LII viewership to analyze real-time trends throughout the game, during the pre/post-game shows and also leading into NBC’s follow-up broadcast of This Is Us.By utilizing our proprietary visual Automatic Content Recognition technology, Samba TV captured minute-by-minute Super Bowl viewership data from 13.5MM opt-in US households across all cities and DMA’s.
Super Bowl LII is in the books and the underdog Philadelphia Eagles walked away with an improbable 41-33 victory over the New England Patriots. Viewers were rewarded with an all-time great Super Bowl featuring multiple storylines that appealed to hardcore and casual fans alike.Samba TV measured Super Bowl LII viewership to analyze real-time trends throughout the game, during the pre/post-game shows and also leading into NBC’s follow-up broadcast of This Is Us.By utilizing our proprietary visual Automatic Content Recognition technology, Samba TV captured minute-by-minute Super Bowl viewership data from 13.5MM opt-in US households across all cities and DMA’s.
Our mission is to create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone.
Audiences are enjoying more television content today. As viewership rapidly shifts across a growing set of innovative platforms, formats and devices, we provide real-time insights to help drive business decisions.
Samba TV enables marketers to build engaged audiences, and empowers viewers to spend more time with programming and brands they love. We believe data should be independent, not monopolised by walled gardens that measure their own media.
We utilize our AI/ML driven tech stack and comprehensive, accurate first-party data that is gathered from 24 leading CTV brands globally, to power real-time decision making and optimise audiences' consumer journey across an expanding slate of platforms.
Our mission is to create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone.
Audiences are enjoying more television content today. As viewership rapidly shifts across a growing set of innovative platforms, formats and devices, we provide real-time insights to help drive business decisions.
Samba TV enables marketers to build engaged audiences, and empowers viewers to spend more time with programming and brands they love. We believe data should be independent, not monopolized by walled gardens that measure their own media.
We utilize our AI/ML driven tech stack and comprehensive, accurate first-party data that is gathered from 24 leading CTV brands globally, to power real-time decision making and optimize audiences' consumer journey across an expanding slate of platforms.
“Samba gave us the platform to reach our audience and stay top of mind”
