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2018 Super Bowl LII Analysis

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Author
Corey Rice
Content Marketing Strategist
Jan 10, 2018
7
MINUTES 
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Super Bowl LII is in the books and the underdog Philadelphia Eagles walked away with an improbable 41-33 victory over the New England Patriots. Viewers were rewarded with an all-time great Super Bowl featuring multiple storylines that appealed to hardcore and casual fans alike.Samba TV measured Super Bowl LII viewership to analyze real-time trends throughout the game, during the pre/post-game shows and also leading into NBC’s follow-up broadcast of This Is Us.By utilizing our proprietary visual Automatic Content Recognition technology, Samba TV captured minute-by-minute Super Bowl viewership data from 13.5MM opt-in US households across all cities and DMA’s.

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