Samba TV analyzed minute-by-minute viewership of the 73rd Primetime Emmy Awards, which saw 8.2M U.S. households tuning in September 19, 2021 to stream or watch live via CBS.

Get an in-depth look at which demos and states contributed to the 42% increase in viewership year-over-year, plus how some of the top nominated shows saw boosts in viewership in the weeks preceding the big event. ‍

Download the report for our full analysis on the Emmys, including:

• Key takeaways
• Minute-by-minute viewership
• Viewership by U.S. state
• Viewership by demographic
• Viewership of top nominees leading up to and following the Awards
• Linear advertising performance