Diversity and representation on TV is not just a moral imperative, but also plays a crucial role in fostering inclusivity and influencing how society is shaped. At Samba TV, our vision is a world where everyone is more deeply connected to what they love through TV, so we took a closer look at the impact that diversity and representation has on us, the viewers. With practically unlimited choices of what TV to watch, are we more likely to seek out programs and respond to advertising that features characters who look like us?
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