Our latest State of Diversity on TV report reveals a clear truth: when casting reflects the diversity of American viewers, audience engagement follows. And yet, despite the positive correlation of diverse casts with viewership among diverse audiences, on-screen representation declined over the past year.
This year’s report delivers a reality check on which ad campaigns are connecting with diverse audiences as well. The implications for both media platforms and advertisers are big. With almost $7 trillion in spending power, reaching diverse audiences is important for business success.
Download now for essential insights, including:
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