Our latest State of Diversity on TV report reveals a clear truth: when casting reflects the diversity of American viewers, audience engagement follows. And yet, despite the positive correlation of diverse casts with viewership among diverse audiences, on-screen representation declined over the past year.

This year’s report delivers a reality check on which ad campaigns are connecting with diverse audiences as well. The implications for both media platforms and advertisers are big. With almost $7 trillion in spending power, reaching diverse audiences is important for business success.

Download now for essential insights, including:

• How representation of Black, Hispanic, and Asian talent has changed over the past year
• Which TV networks and streaming platforms are leading the way with diverse casts 
• How diverse casts translate into higher audience engagement
• Which brands and industries are connecting with diverse consumers
• How to reach diverse audiences effectively with advertising campaigns