Streaming has fundamentally transformed how Americans watch TV. Analysis from the 2025 State of Streaming report reveals that streaming now commands 60% of all TV viewing time, marking a watershed moment for the industry. Today's audiences have spoken clearly: they want on-demand access, culturally relevant content, and genre-driven programming. In fact, when shows are available on both linear TV and streaming, viewers choose streaming 67% of the time.
Download Samba TV's complete State of Streaming report to discover actionable insights for your 2026 media strategy, including:
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