The TV industry’s reliance on a single currency has held back ROI-focused measurement & (currency) metrics within the TV sector. As growth across streaming continues to fragment audiences further, advertisers are calling for more transparency and inter-measurability across the TV ecosystem. Samba TV's VP & Head of Agency Development, Kris Magel, leads a discussion at Advertising Week New York on the shift to multiple currencies and how the overdue upheaval of the single currency model will shape the future of advertising. Watch the recording below to hear perspectives from experts across the ecosystem, including Disney's Lisa Valentino, NBCU's Kelly Abcarian, Publicis' Kate Sirkin, and the VAB's Sean Cunningham.
The TV industry’s reliance on a single currency has held back ROI-focused measurement & (currency) metrics within the TV sector. As growth across streaming continues to fragment audiences further, advertisers are calling for more transparency and inter-measurability across the TV ecosystem. Samba TV's VP & Head of Agency Development, Kris Magel, leads a discussion at Advertising Week New York on the shift to multiple currencies and how the overdue upheaval of the single currency model will shape the future of advertising. Watch the recording below to hear perspectives from experts across the ecosystem, including Disney's Lisa Valentino, NBCU's Kelly Abcarian, Publicis' Kate Sirkin, and the VAB's Sean Cunningham.
Our mission is to create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone.
Audiences are enjoying more television content today. As viewership rapidly shifts across a growing set of innovative platforms, formats and devices, we provide real-time insights to help drive business decisions.
Samba TV enables marketers to build engaged audiences, and empowers viewers to spend more time with programming and brands they love. We believe data should be independent, not monopolised by walled gardens that measure their own media.
We utilize our AI/ML driven tech stack and comprehensive, accurate first-party data that is gathered from 24 leading CTV brands globally, to power real-time decision making and optimise audiences' consumer journey across an expanding slate of platforms.
Our mission is to create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone.
Audiences are enjoying more television content today. As viewership rapidly shifts across a growing set of innovative platforms, formats and devices, we provide real-time insights to help drive business decisions.
Samba TV enables marketers to build engaged audiences, and empowers viewers to spend more time with programming and brands they love. We believe data should be independent, not monopolized by walled gardens that measure their own media.
We utilize our AI/ML driven tech stack and comprehensive, accurate first-party data that is gathered from 24 leading CTV brands globally, to power real-time decision making and optimize audiences' consumer journey across an expanding slate of platforms.
“Samba gave us the platform to reach our audience and stay top of mind”
