Marketers are demanding more transparent and interoperable measurement solutions to meet the needs of the modern media ecosystem. As the industry breaks free from legacy models, what will this new world of measurement independence look like and how can marketers adapt? During Advertising Week New York, Samba TV CEO & Co-Founder, Ashwin Navin, shared his perspective on the long-overdue shift to currencies based on business outcomes and why it has become table stakes for marketers looking to optimize campaign ROI.
Marketers are demanding more transparent and interoperable measurement solutions to meet the needs of the modern media ecosystem. As the industry breaks free from legacy models, what will this new world of measurement independence look like and how can marketers adapt? During Advertising Week New York, Samba TV CEO & Co-Founder, Ashwin Navin, shared his perspective on the long-overdue shift to currencies based on business outcomes and why it has become table stakes for marketers looking to optimize campaign ROI.
Our mission is to create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone.
Audiences are enjoying more television content today. As viewership rapidly shifts across a growing set of innovative platforms, formats and devices, we provide real-time insights to help drive business decisions.
Samba TV enables marketers to build engaged audiences, and empowers viewers to spend more time with programming and brands they love. We believe data should be independent, not monopolised by walled gardens that measure their own media.
We utilize our AI/ML driven tech stack and comprehensive, accurate first-party data that is gathered from 24 leading CTV brands globally, to power real-time decision making and optimise audiences' consumer journey across an expanding slate of platforms.
Our mission is to create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone.
Audiences are enjoying more television content today. As viewership rapidly shifts across a growing set of innovative platforms, formats and devices, we provide real-time insights to help drive business decisions.
Samba TV enables marketers to build engaged audiences, and empowers viewers to spend more time with programming and brands they love. We believe data should be independent, not monopolized by walled gardens that measure their own media.
We utilize our AI/ML driven tech stack and comprehensive, accurate first-party data that is gathered from 24 leading CTV brands globally, to power real-time decision making and optimize audiences' consumer journey across an expanding slate of platforms.
“Samba gave us the platform to reach our audience and stay top of mind”
