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Samba TV’s Chief Marketing Officer Meredith Brace kicked off Advertising Week New York moderating a panel with some of the most recognizable brands and media entities in the industry. She was joined by executives from Warner Bros Discovery (Andrea Zapata), TikTok (Julie Green), WWE (Craig Stimmel) and Initiative (Lars Hyman) to discuss the shifting media landscape that has only accelerated within the last several years. Watch the full recorded session below and find out how data can help better inform media planning tactics, as well as the industry’s willingness to try and test new things to capture brand attention today and in the future. You can also check out our full recap blog for a look into all of our sessions at Advertising Week New York.
Samba TV’s Chief Marketing Officer Meredith Brace kicked off Advertising Week New York moderating a panel with some of the most recognizable brands and media entities in the industry. She was joined by executives from Warner Bros Discovery (Andrea Zapata), TikTok (Julie Green), WWE (Craig Stimmel) and Initiative (Lars Hyman) to discuss the shifting media landscape that has only accelerated within the last several years. Watch the full recorded session below and find out how data can help better inform media planning tactics, as well as the industry’s willingness to try and test new things to capture brand attention today and in the future. You can also check out our full recap blog for a look into all of our sessions at Advertising Week New York.
Our mission is to create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone.
Audiences are enjoying more television content today. As viewership rapidly shifts across a growing set of innovative platforms, formats and devices, we provide real-time insights to help drive business decisions.
Samba TV enables marketers to build engaged audiences, and empowers viewers to spend more time with programming and brands they love. We believe data should be independent, not monopolised by walled gardens that measure their own media.
We utilize our AI/ML driven tech stack and comprehensive, accurate first-party data that is gathered from 24 leading CTV brands globally, to power real-time decision making and optimise audiences' consumer journey across an expanding slate of platforms.
Our mission is to create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone.
Audiences are enjoying more television content today. As viewership rapidly shifts across a growing set of innovative platforms, formats and devices, we provide real-time insights to help drive business decisions.
Samba TV enables marketers to build engaged audiences, and empowers viewers to spend more time with programming and brands they love. We believe data should be independent, not monopolized by walled gardens that measure their own media.
We utilize our AI/ML driven tech stack and comprehensive, accurate first-party data that is gathered from 24 leading CTV brands globally, to power real-time decision making and optimize audiences' consumer journey across an expanding slate of platforms.
“Samba gave us the platform to reach our audience and stay top of mind”
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