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The State of Viewership

Becky Calejo
Associate Director of Marketing
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Advertising Week: True Cross-Platform Campaign Attribution

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Author
Becky Calejo
Associate Director of Marketing
Oct 5, 2020
30
MINUTES 
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Thank you for voting Samba TV 'Best in Measurement Solutions'! Read more on Adweek

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Samba TV’s CEO, Ashwin Navin, was featured on the panel “True Cross-Platform Campaign Attribution Panel" on October 5th to share how Samba TV, Disney and Hulu are enabling full campaign attribution for advertisers across all platforms.

Panel Description: As the market continues to lean into outcome-based advertising and buyers continue to ask for deeper insight into audience behavior to understand if their ads are delivering results, the industry needs a true, holistic cross-platform attribution solution. Hear from Disney, Hulu and Samba TV as they discuss how they’re working together to leverage Samba’s ACR data and the extensive Disney Ad Sales first-party data and audience segmentation to enable full campaign attribution for advertisers across all platforms including linear, streaming, and digital.

What You’ll Learn from This Session...

- Cross-Platform campaign attribution best practices
- How DAS, Hulu and Samba TV are partnering to maximize their insights for buyers at every stage
- What’s ahead for cross-platform attribution in the next two years

Panelists:
Ashwin Navin, Co-founder and CEO, Samba TV
Dana McGraw, VP Audience Modeling and Data Science, The Walt Disney Company
Asaf Davidov, Vice President, Ad Sales Research, Hulu

Watch on-demand on Advertising Week’s website.

Why Samba TV?

Our mission is to create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone.

Real-Time Disruption in Real-World Viewership

Audiences are enjoying more television content today. As viewership rapidly shifts across a growing set of innovative platforms, formats and devices, we provide real-time insights to help drive business decisions.

For the Love of Television

Samba TV enables marketers to build engaged audiences, and empowers viewers to spend more time with programming and brands they love. We believe data should be independent, not monopolised by walled gardens that measure their own media.

We Turn Noise into Knowledge

We utilize our AI/ML driven tech stack and comprehensive, accurate first-party data that is gathered from 24 leading CTV brands globally, to power real-time decision making and optimise audiences' consumer journey across an expanding slate of platforms.

Why Samba TV?

Our mission is to create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone.

Real-Time Disruption in Real-World Viewership

Audiences are enjoying more television content today. As viewership rapidly shifts across a growing set of innovative platforms, formats and devices, we provide real-time insights to help drive business decisions.

For the Love of Television

Samba TV enables marketers to build engaged audiences, and empowers viewers to spend more time with programming and brands they love. We believe data should be independent, not monopolized by walled gardens that measure their own media.

We Turn Noise into Knowledge

We utilize our AI/ML driven tech stack and comprehensive, accurate first-party data that is gathered from 24 leading CTV brands globally, to power real-time decision making and optimize audiences' consumer journey across an expanding slate of platforms.

“Samba gave us the platform to reach our audience and stay top of mind”

Aina Bolstad, Senior Marketing Comms Manager, Microsoft

"Partnering with Samba a second time allowed us to understand the role of each medium & environment in our video plans. This partnership continues to give us insights we can use to optimize in a way we were previously unable."

Sarah Leidy, Manager, Southwest Airlines

“Using high-quality data sources, like Samba, to help us identify readers who engage in specific behavior is becoming a valuable enhancement to our strategies for finding the right people on BuzzFeed."

Josh Peters, Buzzfeed, Director of Data Partnerships