+

ARF's OTTxSCIENCE: Viewership Trends of a Converged Sports Season

+

Author
Becky Calejo
Associate Director of Marketing
Oct 27, 2020
30
MINUTES 
Share:

Panel Description: Live sports have experienced a historical year, from the pandemic-induced drought to the convergence of seasons, resulting in significant shifts in viewing habits across linear and OTT. With the comeback of major professional sports leagues, Samba TV analyzed how sports fans are consuming their favorite games all at once. Find out what the viewership data reveals, and how to leverage these insights to make informed marketing decisions in this unprecedented TV season.

Thank you for voting Samba TV 'Best in Measurement Solutions'! Read more on Adweek

More resources

View More