The ARF selected Samba TV's research on diversity in TV to be presented at their annual AUDIENCExSCIENCE event. Watch the recorded session to hear from Samba's Associate Director of Research & Media Insights, Rebecca Fine, and Senior Research Manager, Kristen Hsu, as they walk through their findings and share how representation in TV impacts viewership.
The ARF selected Samba TV's research on diversity in TV to be presented at their annual AUDIENCExSCIENCE event. Watch the recorded session to hear from Samba's Associate Director of Research & Media Insights, Rebecca Fine, and Senior Research Manager, Kristen Hsu, as they walk through their findings and share how representation in TV impacts viewership.
Our mission is to create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone.
Audiences are enjoying more television content today. As viewership rapidly shifts across a growing set of innovative platforms, formats and devices, we provide real-time insights to help drive business decisions.
Samba TV enables marketers to build engaged audiences, and empowers viewers to spend more time with programming and brands they love. We believe data should be independent, not monopolised by walled gardens that measure their own media.
We utilize our AI/ML driven tech stack and comprehensive, accurate first-party data that is gathered from 24 leading CTV brands globally, to power real-time decision making and optimise audiences' consumer journey across an expanding slate of platforms.
Our mission is to create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone.
Audiences are enjoying more television content today. As viewership rapidly shifts across a growing set of innovative platforms, formats and devices, we provide real-time insights to help drive business decisions.
Samba TV enables marketers to build engaged audiences, and empowers viewers to spend more time with programming and brands they love. We believe data should be independent, not monopolized by walled gardens that measure their own media.
We utilize our AI/ML driven tech stack and comprehensive, accurate first-party data that is gathered from 24 leading CTV brands globally, to power real-time decision making and optimize audiences' consumer journey across an expanding slate of platforms.
“Samba gave us the platform to reach our audience and stay top of mind”
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