The 2024 presidential election is quickly approaching, smaller races are already in full swing, and the U.S. voter base is more fragmented than ever. A record-breaking $10 BILLION in political spend is anticipated for the 2024 election, meaning competition for attention will be fierce and underscoring how advertisers must take time to understand what voters care about, where they’re getting their news, and the types of ads they resonate with the most.
Download our Guide to Political Advertising: 2024 Report for essential insights to inform your strategy for the upcoming election cycle, including:
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