Insights from approximately 9 billion hours of linear and streaming
Samba TV’s latest U.K. State of Viewership Report analysed more than 9 billion hours of television viewing across linear and streaming to reveal top viewership trends from the first half of 2023.
Download the report for a deep dive into the latest trends and actionable insights, including:
The vast majority of linear impressions reached the same 50% of U.K. households
Average number of TV ads seen per day by the top 50% of linear viewers in the U.K.
Linear hours watched during H1 2023 declined year-over-year
The vast majority of linear impressions reached the same 50% of U.K. households
Average number of TV ads seen per day by the top 50% of linear viewers in the U.K.
Samba TV’s latest U.K. State of Viewership Report analysed more than 9 billion hours of television viewing across linear and streaming to reveal top viewership trends from the first half of 2023.
Download the report for a deep dive into the latest trends and actionable insights, including:
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Our mission is to create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone.
Audiences are enjoying more television content today. As viewership rapidly shifts across a growing set of innovative platforms, formats and devices, we provide real-time insights to help drive business decisions.
Samba TV enables marketers to build engaged audiences, and empowers viewers to spend more time with programming and brands they love. We believe data should be independent, not monopolised by walled gardens that measure their own media.
We utilise our AI/ML driven tech stack and comprehensive, accurate first-party data that is gathered from 24 leading CTV brands globally, to power real-time decision making and optimise audiences' consumer journey across an expanding slate of platforms.
Our mission is to create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone.
Audiences are enjoying more television content today. As viewership rapidly shifts across a growing set of innovative platforms, formats and devices, we provide real-time insights to help drive business decisions.
Samba TV enables marketers to build engaged audiences, and empowers viewers to spend more time with programming and brands they love. We believe data should be independent, not monopolized by walled gardens that measure their own media.
We utilize our AI/ML driven tech stack and comprehensive, accurate first-party data that is gathered from 24 leading CTV brands globally, to power real-time decision making and optimize audiences' consumer journey across an expanding slate of platforms.
“Samba gave us the platform to reach our audience and stay top of mind”
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