Samba TV's new U.K. State of Advertising report analyzes the driving forces behind 203 billion TV ad impressions delivered during the first half of 2025. The findings show a resilient marketplace, where three-quarters of the top 100 advertisers boosted their TV spend as brands intensified efforts to capture audience attention in an increasingly competitive media environment. Discover which companies dominated their respective sectors in the year's opening half, plus essential intelligence for building momentum through the remainder of the year.
Download the complete report now for strategic insights fueling the smartest media decisions, including:
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