Samba TV’s latest U.S. State of Advertising report unpacks the trends behind the 1.7 trillion TV ad impressions served in the first half of 2025. The data reveals a resurgent market, with 68% of the top 100 advertisers increasing their TV investment as bold brands doubled down on share-of-voice in a fragmented, high-stakes landscape. Others pulled back aggressively and shifted to retention strategies. See who led each category in the first half of year, and what you need to know to deliver a strong second half.
Download the full report now to get the insights powering today’s most strategic media moves, including:
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