The PGA is once again enjoying the spotlight following a thrilling victory by Tiger Woods at The Masters Tournament.
High-profile majors such as the PGA Championship and U.S. Open are fast approaching, but it’s not too late for brands to craft effective targeting strategies powered by TV data to connect with golf enthusiasts that will be watching the tournaments.
Whether you’re a commercial sponsor of PGA broadcasts, looking to align your brand with golf TV viewers, or aiming for competitive conquesting, Samba TV offers multiple audience targeting strategies to ensure you’re reaching an engaged and valuable PGA TV audience throughout the remainder of the 2019 season right up to the Tour Championship in August.
Samba offers standard and custom TV viewership data segments to reach golf viewers with digital messaging on their addressable digital devices (smartphone, tablet, desktop/laptop).
These segments can run through a Data + Service campaign model with guaranteed performance results, and they are also ready to be instantly activated on all major DSPs by searching for the following taxonomies:
Be sure to implement a comprehensive and insightful measurement plan for your PGA cross-screen strategy – understand which tactics, creative messages and target audiences are driving success, and apply those learnings to campaign and R/F optimization with Samba’s Quantify solutions: