IAB Europe hosted the Industry Insider webinar, "Why Audience Addressability is a Big Opportunity in 2021" on 8 April 2021 featuring Samba TV, PubMatic, Zeotap, and Mindshare. Watch the recorded webinar below.
Scalable audience addressability is one of the cornerstones of success in digital advertising. Now is the time for publishers and advertisers to knuckle down and define their strategy and roadmap for identifying, targeting, and engaging audiences in a compliant, brand-safe way that not only doesn’t compromise the user experience but actually enhances it.
This Industry Insider event featured a great lineup of industry leaders, from the buy-side to the sell-side. The guests shared their best practices and took audience questions in a compelling, fast-paced session. In a time when ROI and monetisation matter more than ever, the audience walked away with solid strategies for engaging consumers in a post-cookie world. Read more about the event and speakers on IAB Europe's website.