With the rise of CTV, marketers are challenged with the ability to reach target audiences across an increasingly fragmented landscape. However, CTV can be a very efficient and effective component of your digital media strategy when utilizing the proper tools and insights. In this IAB UK webinar from CTV Week, hear from Samba TV's European Director of Product, Jay Fowdar, to learn how brands are leveraging TV data to maximise the impact of their CTV strategy and reach elusive viewers.

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