The State of Viewership

Jason Wolfson
Director, Product Marketing
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Use Performance Measurement To Make Tune-in Success A Reality

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Author
Jason Wolfson
Director, Product Marketing
Apr 28, 2022
5
MINUTES 
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Use actionable insights with bottom-funnel tune-in measurement!

Determining the value of your advertising is never simple, especially when it comes to measuring outcomes. Walled gardens are grading their own homework by measuring their own media, and traditional measurement behemoths are losing share and accreditations due to wildly inaccurate reporting. Samba TV’s latest guide charts a path towards an accurate and efficient understanding of the holistic bottom-line value of ad spend. 

Download “How Measuring Tune-In As A Conversion Can Drive Viewership” for more insights into:

  • Why holistic tune-in measurement is so important for entertainment advertisers
  • Which outcome-based metrics result in effective bottom-funnel measurement (besides conversion)
  • How to optimize tune-in with cross-platform measurement

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Why Samba TV?

Our mission is to create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone.

Real-Time Disruption in Real-World Viewership

Audiences are enjoying more television content today. As viewership rapidly shifts across a growing set of innovative platforms, formats and devices, we provide real-time insights to help drive business decisions.

For the Love of Television

Samba TV enables marketers to build engaged audiences, and empowers viewers to spend more time with programming and brands they love. We believe data should be independent, not monopolised by walled gardens that measure their own media.

We Turn Noise into Knowledge

We utilize our AI/ML driven tech stack and comprehensive, accurate first-party data that is gathered from 24 leading CTV brands globally, to power real-time decision making and optimise audiences' consumer journey across an expanding slate of platforms.

Why Samba TV?

Our mission is to create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone.

Real-Time Disruption in Real-World Viewership

Audiences are enjoying more television content today. As viewership rapidly shifts across a growing set of innovative platforms, formats and devices, we provide real-time insights to help drive business decisions.

For the Love of Television

Samba TV enables marketers to build engaged audiences, and empowers viewers to spend more time with programming and brands they love. We believe data should be independent, not monopolized by walled gardens that measure their own media.

We Turn Noise into Knowledge

We utilize our AI/ML driven tech stack and comprehensive, accurate first-party data that is gathered from 24 leading CTV brands globally, to power real-time decision making and optimize audiences' consumer journey across an expanding slate of platforms.

“Samba gave us the platform to reach our audience and stay top of mind”

Aina Bolstad, Senior Marketing Comms Manager, Microsoft

"Partnering with Samba a second time allowed us to understand the role of each medium & environment in our video plans. This partnership continues to give us insights we can use to optimize in a way we were previously unable."

Sarah Leidy, Manager, Southwest Airlines

“Using high-quality data sources, like Samba, to help us identify readers who engage in specific behavior is becoming a valuable enhancement to our strategies for finding the right people on BuzzFeed."

Josh Peters, Buzzfeed, Director of Data Partnerships
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