Q2 2022 | U.K. & Germany

The State of Viewership

Fresh insights from approximately 11 billion hours of linear and streaming

Rebecca Fine
Assoc. Director of Marketing Insights & Content

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Q2'22 U.K. & Germany State of Viewership Report

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Author
Rebecca Fine
Assoc. Director of Marketing Insights & Content
Aug 4, 2022
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Samba TV’s latest United Kingdom & Germany of Viewership report analysed more than 11 billion hours of television viewing across linear and streaming to reveal top viewership trends from Q2 2022

Download the report to deep dive into these insights and understand how first-party viewership data can help advertisers: 

  • Achieve true incremental reach beyond linear
  • Measure and plan holistically across screens and platforms
  • Optimise frequency to minimise media wastage

76

linear ads seen on average per day by top 55% of TV viewers in U.K.

59

linear ads seen on average per day by top 59% of TV viewers in Germany

59

linear ads seen on average per day by top 55% of TV viewers in Germany

76

linear ads seen on average per day by top 55% of TV viewers in U.K.

59

linear ads seen on average per day by top 59% of TV viewers in Germany

Get the Report

Why Samba TV?

Our mission is to create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone.

Real-Time Disruption in Real-World Viewership

Audiences are enjoying more television content today. As viewership rapidly shifts across a growing set of innovative platforms, formats and devices, we provide real-time insights to help drive business decisions.

For the Love of Television

Samba TV enables marketers to build engaged audiences, and empowers viewers to spend more time with programming and brands they love. We believe data should be independent, not monopolised by walled gardens that measure their own media.

We Turn Noise into Knowledge

We utilize our AI/ML driven tech stack and comprehensive, accurate first-party data that is gathered from 24 leading CTV brands globally, to power real-time decision making and optimise audiences' consumer journey across an expanding slate of platforms.

Why Samba TV?

Our mission is to create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone.

Real-Time Disruption in Real-World Viewership

Audiences are enjoying more television content today. As viewership rapidly shifts across a growing set of innovative platforms, formats and devices, we provide real-time insights to help drive business decisions.

For the Love of Television

Samba TV enables marketers to build engaged audiences, and empowers viewers to spend more time with programming and brands they love. We believe data should be independent, not monopolized by walled gardens that measure their own media.

We Turn Noise into Knowledge

We utilize our AI/ML driven tech stack and comprehensive, accurate first-party data that is gathered from 24 leading CTV brands globally, to power real-time decision making and optimize audiences' consumer journey across an expanding slate of platforms.

“Samba gave us the platform to reach our audience and stay top of mind”

Aina Bolstad, Senior Marketing Comms Manager, Microsoft

"Partnering with Samba a second time allowed us to understand the role of each medium & environment in our video plans. This partnership continues to give us insights we can use to optimize in a way we were previously unable."

Sarah Leidy, Manager, Southwest Airlines

“Using high-quality data sources, like Samba, to help us identify readers who engage in specific behavior is becoming a valuable enhancement to our strategies for finding the right people on BuzzFeed."

Josh Peters, Buzzfeed, Director of Data Partnerships
Get the Report